Michelle Greene is Senior Vice President and Head of Corporate Responsibility for NYSE Euronext, overseeing the company’s global corporate...
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I have been a big fan of the National Endowment for Financial Education (NEFE) for some time. They do great work and introduce innovative ideas. I love their experimentation with the use of the contest format in their latest initiative “Spending Reality Check”. I think contests have great potential in this field.
Check out the Reality Check Challenge video contest. Its goal is to encourage people to give their spending a reality check—from wasteful habits that have gotten out of control to past purchases that, in reality, they never use. Contest entrants who submit a video answering the question, “What have you wasted your money on?” will be eligible to win back some of the cash they’ve burned through, ranging from $100 to $1,000. The contest runs April 27 through May 25.