Trick-or-Treat for UNICEF

U.S. Fund for UNICEF visited the NYSE to celebrate Halloween and the Trick-or-Treat for UNICEF campaign. Trick-or-Treat for UNICEF has served as the Original Kids Helping Kids® campaign for generations of American children providing them with an impactful way of making a difference in the lives of the world’s children. In honor of the occasion, Caryl Stern, CEO and President of The U.S. Fund for UNICEF rang The Opening BellSM, joined by Brian Fleisher, Senior Director, Microsoft Tag; Jared Greene, Key Club International Trustee; Genevieve Gorder, HGTV, Designer, Dear Genevieve and HGTV's Design Star; Henry Kiem, 12-year old son of Elizabeth Kiem, Online Producer , U.S. Fund for UNICEF; and Arthur J. Torno, Vice President - New York, American Airlines.

In addition to the children, parents and educators who have participated in Trick-or-Treat for UNICEF, the campaign owes its success to a wide array of companies and organizations that serve as invaluable partners. The U.S. Fund for UNICEF is grateful for the support of premier media sponsor HGTV and national sponsor Key Club International; along with proud supporters Crocs Caressm, FEED Projects and HSN; and promotional supporters American Airlines, Bright Horizons Family Solutions®, and Coinstar, Inc. Kids and families can obtain the signature Trick-or-Treat for UNICEF collection boxes at Crocs stores nationwide through October 31 - which can be used when trick-or-treating to collect donations for UNICEF’s lifesaving programs.  For a list of participating store locations visit


UNICEF has saved more children's lives than any other humanitarian organization in the world. Working in more than 150 countries, UNICEF provides children with health care, clean water, nutrition, education, emergency relief, and more. The U.S. Fund for UNICEF supports UNICEF's work through fundraising, advocacy, and education in the United States.

UNICEF is at the forefront of efforts to reduce child mortality worldwide. There has been substantial progress: the annual number of under-five deaths dropped from nearly 13 million in 1990 to 7.6 million in 2010. But still, 21,000 children die each day from preventable causes. Our mission is to do whatever it takes to make that number zero by giving children the essentials for a safe and healthy childhood. For more information, visit