Oct 8 2012 | 7:51 AM

It’s an image instantly recognizable the world over—the façade of the New York Stock Exchange. And now, with the launch of our new TV ad campaign - it’s going digital.

Yelp, TD Ameritrade, FXCM, and Freescale are each featured in spots that are set to run for eight weeks, providing premium visibility to these newly listed companies. And while you won’t see the famous columns of our façade change colors and reassemble themselves in person (not yet at least), it’s made possible in these ads with the latest in CGI (computer-generated imagery) technology.

These spots are also the first to bring to life our new “Unlocking the World’s Potential” brand positioning. By operating and connecting the most important capital markets around the globe, NYSE Euronext unlocks companies’ potential to grow by enabling them to secure capital and become a member of the world’s largest business...

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Sep 18 2012 | 5:34 PM

NYSE Euronext-Sponsored PGA Tour golfer Steve Stricker

One of the things that distinguishes NYSE Euronext is the quality of our community.  For evidence of that, look no further than our announcement that Steve Stricker is the 2012 recipient of the Payne Stewart Award Sponsored by Southern Company, NYSE:SO. The award is presented annually to a player who represents the late Payne Stewart’s respect for the traditions of the game, his commitment to upholding the sport’s heritage of charitable support and his professional and meticulous presentation of himself and the sport through his conduct and appearance.  Steve, whom we sponsor, is the 15th recipient of the award, joining a list that includes such luminaries as Byron Nelson, Jack Nicklaus and Arnold Palmer.

In addition to Steve’s 12 PGA TOUR victories, Ryder Cup, and President Cup...

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May 13 2012 | 6:00 PM

NYSE Euronext’s Brand-New Look

NYSE Euronext is sporting a bright new look today, and there’s good reason for that. Our company has transformed dramatically over the course of the last five years, so we’re rolling out a new brand identity that better represents both our position today, and our direction for the future.

Unlocking Potential

Our new branding evokes an organization with both a strong vision and rich heritage, positioned to pursue our growth strategy empowering the world’s capital market community to innovate and collaborate.

The new icon – an abstract representation of the globe – visualizes the concept of unlocking the potential of our worldwide community. Simple yet impactful, the image conveys the dynamism of NYSE Euronext’s markets, the connectedness of our community and the diversity of our people. Multiple color bars...

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Mar 21 2012 | 12:47 PM

Days like today remind me of what an amazing company I work for, marketing team I get the privilege to lead and global brand to champion.

Today I met the cast of Madmen for the opening bell (attached picture), helped create and launch our 1st true Cause Marketing campaign focused on accelerating job growth,  premiered a series of animated TV commercials featuring listed companies NYSEyoutube  and welcomed another large-cap transfer from the Nasdaq market into our home, Teva Pharmaceutical Industries.  And the day has just begun!

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