The Knot Changes its Name to XO Group

The Knot Inc. (NYSE-Listed XOXO), the premier media company devoted to weddings, nesting and babies, visited the NYSE to mark the company’s 15th anniversary, first day of trading on the NYSE and its name change to XO Group Inc. (effective 6/28). XO Group will join the NYSE as a transfer from Nasdaq and will trade under the new ticker symbol “XOXO.” In honor of the occasion, David Liu, Co-Founder and CEO and Carley Roney, Co-Founder and Editor in Chief, rang The Opening BellSM.

XO Group Highlights Brands with Event beneath the NYSE Façade – Bride and Groom Cake Eating Contest, Build a House Competition with Newlyweds and Crawl Racing with Babies.

Additionally, XO Group will highlight its brands in the wedding, nesting and baby lifestages with a relay race competition outside the NYSE.  The event will include:

  • Brides and grooms devouring wedding cake to locate a ring box
  • Newlyweds competing to build a house using jumbo blocks
  • Babies (coached by their parents) crawl racing along Broad Street.

About The Knot Inc.

The Knot Inc. (NASDAQ: KNOT; is the premier media company devoted to weddings, pregnancy and everything in between, providing young women with the trusted information, products and advice they need to guide them through the most transformative events of their lives. Our family of premium brands began with the industry's #1 wedding brand, The Knot, and has grown to include, The Nest and The Bump. Our groundbreaking community platforms and incomparable content have ignited passionate communities across the country. The Knot Inc. is recognized by the industry for being innovative in all media -- from the web to social media and mobile, to magazines and books, television and video. For our advertisers and partners, The Knot Inc. offers the consummate opportunity to connect with our devoted communities as they make the most important decisions of their lives. Founded in 1996, The Knot Inc. is made up of four major revenue categories: online sponsorship and advertising, registry services, merchandise and publishing. The company is publicly listed on NASDAQ (KNOT) and is headquartered in New York City. (Source: The Knot Inc.)