Every trading day the gong is sounded in Amsterdam to mark the opening (9.00 am) and closing (17.30 pm) of the trading session.
Coca-Cola is spreading the magic Christmas feeling by driving through the Netherlands with the familiar Christmas truck. On December 23, the truck visited NYSE Euronext at Beursplein 5 in Amsterdam. Coca-Cola Santa Claus sounded the gong at NYSE Euronext Amsterdam.
This year it is exactly 80 years ago that Coca-Cola asked artist Haddon Sundblom to redesign Santa. Until that time, Santa was a skinny man, with sometimes a green, then a yellow suit. Sundblom drew a nice Santa Claus with his white beard and red suit. Santa got worldwide fame, largely due to the fact that Coca-Cola used the nice Santa in its Christmas advertising since 1931. The Coca-Cola Santa Claus sounds the gong as a start of the Christmas weekend.