Drumming Day 2012

On November 1st NYSE Euronext Amsterdam organized the traditional Drumming Day. CEO of Royal Philips Electronics Frans van Houten and Sylvester Eijffinger, professor of Financial Economics, opened trading by sounding the gong, joined by a procession of over one hundred children from various schools in Amsterdam as they marched across the exchange floor with their drums.

Following the opening ceremony, Van Houten and Eijffinger were the key-note speakers at the Drumming Seminar on the competitive position of the Netherlands that was attended by top-executives, politicians, regulators, the press and other Dutch influencers and decision-makers.

Drumming Day is an annual event commemorating the orphan who prevented the destruction of the exchange building by the Spaniards during the Dutch War of Independence in the 17th century. To thank him, children were allowed to bang their drums at the exchange trading floor one day a year, an ancient tradition that has been reinstated at NYSE Euronext Amsterdam. The opening of the market is traditionally followed by a high-level seminar. Key-note speakers from previous editions were His Royal Highness Prince Willem Alexander, Alexander Rinnooy Kan, Maxime Verhagen, Jeroen van der Veer, Ben Verwaayen, Dick Sluimers, Feike Sijbesma and Hans Wijers.