J. C. Penney Celebrates 110th Anniversary of Founding and Company Transformation


J. C. Penney Company, Inc. (NYSE-Listed JCP) visits the NYSE to commemorate the company’s 110th anniversary of its original Golden Rule Store. As one of the nation’s first department stores, jcpenney is celebrating another milestone as it begins to re-imagine every aspect of retail and become America’s favorite store. In honor of the occasion, CEO Ron Johnson rings The Closing BellSM.


About J. C. Penney Company, Inc.
Over 110 years ago, James Cash Penney founded his company on the principle of treating customers the way he wanted to be treated himself: fair and square. Today, rooted in its rich heritage, J. C. Penney Company, Inc. (NYSE: JCP) is re-imagining every aspect of its business in order to reclaim its birthright and become America's favorite store. The Company is transforming the way it does business and remaking the customer experience across its 1,100 jcpenney stores and on jcp.com. On every visit, customers will discover straightforward Fair and Square Pricing, month-long promotions that are in sync with the rhythm of their lives, exceptionally curated merchandise, artful presentation, and unmatched customer service.