ExactTarget Lists IPO on the NYSE

ExactTarget (NYSE-Listed ET), a global provider of cross-channel interactive marketing solutions, visits the NYSE to celebrate the company’s completion of its initial public offering and first day of trading. In honor of the occasion, ExactTarget CEO Scott Dorsey, joined by members of the company’s management team, rings The Opening BellSM amidst a sea of orange -- ExactTarget’s signature color representing the company’s unique corporate culture.  From the backdrop and images on the bell podium, to the orange-carpeted path which leads to ExactTarget’s stock location on the trading floor, ExactTarget’s “orange vibe” embodies the NYSE.  Additionally, NYSE traders and ExactTarget employees is dressed in orange jackets with ExactTarget’s ticker symbol, and the NYSE façade is lit with orange lights and adorned with an ExactTarget banner.

Essence of “Orange” Embodies NYSE -- Façade Lights Up in Orange, Orange Path on Trading Floor, NYSE Traders Sport Orange Jackets

About ExactTarget

ExactTarget is a leading global provider of email marketing and cross-channel interactive marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media and websites. ExactTarget’s powerful suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven interactive marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. For more information, visit www.ExactTarget.com. (Source: ExactTarget)