The Estée Lauder Companies’ 2012 Breast Cancer Awareness Campaign Celebrates its 20th Anniversary

William P. Lauder, Executive Chairman of The Estée Lauder Companies will visit the New York Stock Exchange on Monday, October 1 to ring The Opening Bell in celebration of the 20th Anniversary of The BCA Campaign and in dedication to the life and legacy of BCA Campaign Founder and iconic Pink Ribbon co-creator, Mrs. Evelyn H. Lauder.  To mark this special occasion, several colleagues from the Company who have been personally touched by breast cancer, along with four researchers whose grants are underwritten by ELC though The Breast Cancer Research Foundation® (BCRF) will join Mr. Lauder on the podium.

On the evening of October 1, the NYSE façade will be illuminated in pink as part of ELC’s BCA Campaign’s Global Landmark Illuminations Initiative.

 

The 2012 Campaign theme, “Courage. Believe in a world without breast cancer. Know we’re here until it’s true.” highlights the Company’s 20 year commitment to defeating breast cancer through education and medical research.  This milestone BCA Campaign is dedicated to the tremendous courage of Mrs. Evelyn H. Lauder and her unwavering commitment to eradicate breast cancer.  Until her passing in November 2011, Mrs. Lauder worked tirelessly in her crusade, helped save countless lives and raised millions to find a cure.

The BCA Campaign is active today in more than 70 countries, has raised more than $35 million to fund 140 BCRF grants for medical research and this year alone supports 12 research grants across the globe. 

About The Estée Lauder Companies Inc. (NYSE: EL)

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The Company’s products are sold in over 150 countries and territories under the following brand names: Estée Lauder, Aramis, Clinique, Prescriptives, Lab Series, Origins, M•A•C, Bobbi Brown, Tommy Hilfiger, Kiton, La Mer, Donna Karan, Aveda, Jo Malone, Bumble and bumble, Darphin, Michael Kors, American Beauty, Flirt!, GoodSkin Labs, Grassroots Research Labs, Tom Ford, Coach, Ojon, Smashbox, Ermenegildo Zegna and AERIN Beauty.