Belvedere Vodka and (Red) Support Global Fund

BELVEDERE Vodka visited the NYSE, spreading cheer and partnering with (RED) TM to celebrate (BELVEDERE) RED the fund-raising Special Edition for the 2011 holiday season. In honor of the occasion, representatives from Belvedere Vodka rang The Closing BellSM.

Belvedere Vodka, the world’s first super premium vodka celebrated BELVEDERE (PRODUCT) RED Special Edition for the 2011 holiday season. Belvedere has partnered with (RED) ™ to launch a Special Edition bottle to raise proceeds for the Global Fund, among the world’s leading financiers of programs to fight HIV/AIDS in Africa. 50% of Belvedere’s profits from the sale of (BELVEDERE) RED Special Edition will be contributed to the Global Fund. (Source:  Belvedere Vodka)

The (RED) inspired packaging contains the same Belvedere Vodka enthusiasts have always enjoyed – unadulterated and naturally smooth®. Consumers are invited to celebrate the holiday season with their favorite vodka in a specially designed bottle. Both (RED) and Belvedere Vodka are unanimous in their objective to empower global consumers to help eliminate HIV/ AIDS through a simple purchase of (BELVEDERE) RED.  This holiday season, remember to BUY (RED), GIVE (RED) and Fight AIDS.

ABOUT BELVEDERE VODKA

First introduced to North America in 1996, Belvedere Vodka was the first to create a new standard for excellence in the vodka category and is credited with creating the luxury vodka segment. Today, Belvedere’s distinctive character and uncompromising integrity are recognized internationally by

discriminating vodka enthusiasts, who appreciate its all-natural, additive-free character. Made entirely from Dankowskie Gold Rye and blended with water from its own pristine source, Belvedere Vodka’s taste profile is distinctively soft with a subtle sweetness and naturally smooth, clean finish.

In 2010, Belvedere introduced Pink Grapefruit to its award-winning Maceration collection (Citrus, Orange, Black Raspberry) The most naturally expressive, authentic, fresh grapefruit essence available in the flavoured super premium vodka category, Belvedere Pink Grapefruit is distilled from whole pink grapefruits from Argentina.

Belvedere completed 2010 with the launch of Belvedere Unfiltered – vodka at its smoothest and most distinctive. Belvedere Unfiltered is created from 100% ‘Single Estate’ Dankowskie Diamond Rye, a rare, select baker’s grade grain grown on a few Polish farms. The rye possesses such a naturally creamy, intense flavour that after being distilled four times, the vodka is left UNFLITERED in order to preserve its character and taste. The addition of Belvedere’s two new products completes the super premium vodka collection along with Belvedere Intense 100 Proof which offers smooth,full-bodied flavors.

Belvedere Vodka is available in top nightclubs and restaurants around the world and at all fine wine and spirits retailers.

About (RED)™and (PRODUCT) RED™

(RED) engages business and consumer power in the fight against AIDS. To date, (RED) partners and events have generated over $180 million for The Global Fund to Fight AIDS, Tuberculosis and Malaria. This money has supported HIV/AIDS programs that have reached more than 7.5 million people affected by AIDS in Africa. Current (PRODUCT)RED Proud Partners include: American Express (UK only), Apple, Bugaboo, Converse, Gap, Dell, Nike, Penfolds, Penguin Classics and Starbucks and Special Edition partners include:

Beats by Dr. Dre, Belvedere, Girl Skateboards, Shazam, Solange Azagury- Partridge and Timbuk2. Companies whose products take on the (PRODUCT) RED mark contribute a significant percentage of the sales or portion of the profits from that product to the Global Fund. On World AIDS Day 2010, (RED) launched "The AIDS Free Generation is Due in 2015" campaign. (RED) is joining the global health community in raising funds and awareness to help eliminate mother-to-child transmission of HIV by 2015 and helping to create the first AIDSfree generation in nearly thirty years. Learn more at www.joinred.com.

About The Global Fund to Fight AIDS, Tuberculosis and Malaria The Global Fund is a unique global public/private partnership dedicated to attracting and disbursing resources to prevent and treat HIV and AIDS, Tuberculosis and Malaria. This partnership between governments, civil society, the private sector and affected communities represents a new approach to international health financing. Since its creation in 2002, the Global Fund has become the main source of finance for programs to fight these 3 diseases, with funding of USD 21.7 billion for more than 600 programs in 150 countries. It has saved 6.5 million lives, from financing local educational, prevention and treatment programs. (RED)™ is the Global Fund's largest private sector contributor.