As the Global Head of Marketing & Branding for NYSE Euronext, Marisa Ricciardi plays a key role in the strategic development and...
A little bird may have told you but in case you hadn’t heard, starting today, NYSE Euronext is forging a new strategic media relationship with Twitter. We are excited to be among the first group of companies to adopt Twitter’s redesigned brand page – offering customizable promoted tweets, banner advertising and live video streams daily featuring our opening and closing bells using a new hashtag, #NYSEBell. Our communications will provide an enhanced value proposition for our clients and community.
Twitter hasn't rolled out the new functionality to all users just yet, so for those who can't see our new profile, here's what it looks like:
Connecting the community is a core objective at NYSE Euronext. Seeking innovative channels and opportunities to build our customer’s business remains at the forefront of what we do. Our brand is only as strong as the company we keep and through our relationship with Twitter, NYSE Euronext will have a more robust platform to lead conversations on markets, technology and capital formation – in 140 characters or less, of course. At NYSE Euronext we liken ourselves to a “219 year-old start up,” evolving from a company with a deeply rooted American heritage and single-service offering to a global technology solutions provider powering multi-asset markets. Communicating on Twitter, a true innovator in social media and engagement, just makes sense. So whether we are promoting our newest IPO, discussing market trends in Asia or posting a muse from our chatty Christmas tree – we want to hear from you.
Follow us @NYSE_Euronext and be a part of the Exchange!