As the Global Head of Marketing & Branding for NYSE Euronext, Marisa Ricciardi plays a key role in the strategic development and...
It’s an image instantly recognizable the world over—the façade of the New York Stock Exchange. And now, with the launch of our new TV ad campaign - it’s going digital.
Yelp, TD Ameritrade, FXCM, and Freescale are each featured in spots that are set to run for eight weeks, providing premium visibility to these newly listed companies. And while you won’t see the famous columns of our façade change colors and reassemble themselves in person (not yet at least), it’s made possible in these ads with the latest in CGI (computer-generated imagery) technology.
These spots are also the first to bring to life our new “Unlocking the World’s Potential” brand positioning. By operating and connecting the most important capital markets around the globe, NYSE Euronext unlocks companies’ potential to grow by enabling them to secure capital and become a member of the world’s largest business community.
Keep an eye out for these ads on major media channels, including CNBC, Fox Business, Fox News, CNN, and HLN. If you’re a sports fan, stay tuned to commercial breaks during Major League Baseball on TBS. The campaign’s digital component also entails appearances on Facebook, LinkedIn, YouTube, CNBC.com, BusinessInsider.com, and most notably on Twitter via a global trend (#NYSEBell) that will stimulate conversation around the IPO market, capital formation and job creation.
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