Innovation Equals Large Corporation Plus Start-Up

Equals sign, or one equals one: equations.

Equals sign, or one equals one: equations. (Photo credit: Martin LaBar (going on hiatus))

One of the many ways large corporations innovate is to turn to startups for new ideas, disruptive technologies and implementation.

How does your company access new technologies or bring revolutionary ideas to market? Are you taking full advantage of the pool of talent offered by startups? Are you engaging with the “right” startups?

We can help you figure out your innovation equation.

NYSE Euronext has a new tool called Corporate Connections  to match established companies with small innovative companies (aka start ups). Think of it as an online dating service for startup engagement. It’s an easy to use secure online platform where companies can quickly tap into a network of entrepreneurs to build strategic relationships, obtain ideas for new products, services and other innovations. The platform delivers streamlined access to potential vendors, suppliers and partners from a pool of innovators in every industry. Because the startups are screened by both StartUp America, a White House initiative launched in 2011, as well as NYSE Euronext, the tool offers trusted introductions to these rapidly growing innovative enterprises.

It is easy to participate (and did I mention, free?).  Corporations simply check the innovation areas in which they are interested, then assign individuals or teams to use the dashboard, managing the inbound interactions. Qualified startups complete a much more extensive profile to be included in the database and begin to introduce themselves to corporate matches in the system. The companies choose which introductions they’d like to pursue and decline whichever ones don’t interest them (eliminating the need for awkward break up discussions).

We make it easy to start building relationships. You see the startups that pertain to your specified needs and wants, so you aren’t sifting through mountains of non pertinent information. All of the introductions take place within the web based system (so you don't receive unwanted solicitations to your personal email). You only share information if you choose to provide it when you engage and move forward with a startup relationship. The best part of it all  – you play a role in job creation and helping the economy.

Current participating companies include:

  • NYSE Euronext  
  • General Electric Company
  • The Coca-Cola Company
  • Wal-Mart Stores, Inc.
  • Intuit Inc.
  • Greenway Medical Technologies, Inc.
  • American Airlines
  • Dunn & Bradstreet
  • Jones Lang LaSalle

To start, forward the idea to your procurement/supplier or HR department for consideration – the right department is different at each company.

If you would like to learn more or see a demo of the system, let me know and I’d be happy to introduce you to my colleague Jen O’Toole who manages the initiative or feel free to reach out to her directly - jotoole@nyx.comor 212-656-5096