General Mills Promotes Box Tops for Education

General Mills (NYSE-Listed GIS), one of the world’s leading food companies, welcome families back to school by highlighting its Box Tops for Education® program, an easy, everyday way to earn cash for schools. Since 1996, schools have earned more than $400 million through Box Tops for Education®, $59 million in the last year alone, by clipping the small coupons found on thousands of products. In honor of the occasion, Katy Dickson, Vice President of Marketing, General Mills and Rosie Trevino, Box Tops for Education Coordinator, rang The Closing BellSM.

About Box Tops for Education

General Mills Box Tops for Education program offers parents and kids easy, everyday ways to earn cash for their school. The program started in 1996 and over the past 15 years, more than 90,000 schools have earned over $400 million through Box Tops for Education, including more than $59 million last school year.

Collected Box Tops are sent to General Mills, who sends the school a check, equivalent to 10 cents for each Box Top redeemed. Schools can earn up to $60,000 per year, up to $20,000 respectively from the Clip, Marketplace, and Reading Room program components, to spend on anything they choose. For additional information, check out btfe.com.

About General Mills

General Mills is one of the world’s leading food companies, operating in more than 100 countries.  Its consumer brands include Cheerios, Fiber One, Häagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant and Old El Paso.  Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2011 net sales of US$14.9 billion.

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