Cellcom Israel Celebrates 5th-year Anniversary of its Listing

Cellcom Israel (NYSE-Listed CEL) visits the NYSE to celebrate the 5th-year anniversary of its listing on the NYSE. In honor of the occasion, Nir Sztern, Chief Executive Officer, rings The Opening BellSM. Cellcom Israel, one of Israel ’s most recognized brands, is Israel ’s largest cellular provider.

About Cellcom Israel (NYSE: CEL)

Cellcom Israel Ltd., established in 1994, is the leading Israeli cellular provider; Cellcom Israel provides its approximately 3.349 million subscribers (as at December 31, 2011) with a broad range of value added services including cellular and landline telephony, roaming services for tourists in Israel and for its subscribers abroad and additional services in the areas of music, video, mobile office etc., based on Cellcom Israel' s technologically advanced infrastructure. The Company operates an HSPA 3.5 Generation network enabling advanced high speed broadband multimedia services, in addition to GSM/GPRS/EDGE networks. Cellcom Israel offers Israel ' s broadest and largest customer service infrastructure including telephone customer service centers, retail stores, and service and sale centers, distributed nationwide. Through its broad customer service network Cellcom Israel offers technical support, account information, direct to the door parcel delivery services, internet and fax services, dedicated centers for the hearing impaired, etc. In August 2011, Cellcom Israel completed the acquisition of Netvision Ltd. its whose wholly owned subsidiary, 013 Netvision Ltd., is a leading Israeli provider of internet connectivity services and international calling services. Cellcom Israel , through its wholly owned subsidiaries, also provides landline telephone communication services in Israel , in addition to data communication services. Cellcom Israel ' s shares are traded both on the New York Stock Exchange (CEL) and the Tel Aviv Stock Exchange (CEL). For additional information please visit the Company' s website www.cellcom.co.il