Professional Bull Riders Kick Off 2012 Built Ford Tough Series

Professional Bull Riders, Inc. visited the NYSE to kick off the 2012 Built Ford Tough Series. In honor of the occasion, Professional Bull Riders rang The Closing BellSM.

***Live bulls showcased beneath the NYSE façade from 1 – 3 p.m.

About the PBR 2012 Madison Square Garden Invitational presented by Full Metal Jousting on HISTORY

Each of the Top 40 bull riders in the world will be participating. Following Round 2 on Saturday, the riders with the 10 highest cumulative scores will each compete with one more bull. Following Round 4 on Sunday, the riders with the 10 highest cumulative scores will advance to the Built Ford Tough Championship Round, where they will each compete with one more bull. The overall event winner will be the rider with the highest combined score from all five rounds.

Witnessed by millions of fans across the country, the BFTS schedule has 28 stops in 23 states with riders competing for a share in more than $10 million in total prize money. The season culminates in October 2012 in Las Vegas with the PBR Built Ford Tough World Finals. The World Finals is where the PBR World Champion will be crowned and awarded a $1 million bonus. The richest bull riding event in the world, the World Finals has a total purse of more than $2 million.

About PBR's 2012 Built Ford Tough Series                             

The PBR's 2012 Built Ford Tough Series will kick off at the “World's Most Famous Arena,” New York's Madison Square Garden, January 6-8, and will culminate in Las Vegas at the 2012 PBR Built Ford Tough World Finals, October 24-28.  Highlights of this year's schedule include the all-new four-week stadium tour, in which the Built Ford Tough Series will visit Detroit's Ford Field and Houston's Reliant Stadium for the first time ever. The tour will also visit Atlanta's Georgia Dome and Cowboys Stadium in Arlington, Texas.

About the Professional Bull Riders, Inc. (PBR)

The PBR is the world’s premier bull riding organization. This year marks the 20th anniversary of the founding of the PBR. In just two decades, the dream of 20 bull riders has become a global sports phenomenon that is televised worldwide. More than 100 million viewers annually watch over 400 hours of primetime PBR programming on networks around the world including CBS and CBS Sports Network. The PBR has awarded over $100 million in prize money and 21 riders have earned over $1 million, including Justin McBride with $5.5 million -- the most of any western sports athlete in history. Nearly two million fans attend Built Ford Tough Series and Touring Pro Division events each year. For more information on the PBR, go to, or follow on Facebook at and